Hiring and training great salespeople is critical to success in the jewelry industry. However, many stores rely on a "sink-or-swim" approach, which often results in frustration, high turnover, and missed opportunities. At Jewelry Sales Academy, we’ve developed actionable strategies to ensure your new hires thrive, improve your team’s performance, and ultimately boost your store’s revenue.
The Problem with Sink-or-Swim Training
The typical sink-or-swim method leaves new hires to fend for themselves. They’re often stationed at the front door, tasked with making sales without proper guidance. This approach can lead to:
Low Average Ticket Sales: New associates gravitate toward lower-priced items.
High Frustration Levels: Facing rejection and low closing rates discourages new hires.
Missed Long-Term Opportunities: New hires rarely build relationships with existing customers, which are key to high sales volume.
This setup creates a cycle of low performance, leading to high turnover rates and a lack of experienced, reliable sales associates.
What Makes a Great Salesperson?
Experienced sales associates excel because they:
Focus on existing customers who trust the store and have higher lifetime value.
Achieve high average ticket sales by confidently presenting premium products.
Maintain a high closing ratio through trust and strong relationships.
The key difference? Access to and relationship-building with repeat customers.
A Better Approach: Structured Training and Team Selling
To overcome these challenges, here’s how you can set new hires up for success:
Introduce Existing Customers Early
Assign new hires a list of existing customers, including those who’ve made purchases, had repairs, or haven’t shopped in years.
Encourage them to build relationships through thank-you notes, follow-ups, and repair check-ins.
Pair New Hires with Top Performers
Create a team-selling environment where newer associates shadow experienced salespeople.
This helps new hires learn how to handle premium products, build trust, and increase their average ticket sales.
Focus on Customer Service Skills
Train new hires on how to provide exceptional service, from greeting customers to conducting follow-ups.
Help them develop confidence in presenting high-value items.
Create Clear Goals and Milestones
Establish realistic goals for new hires and provide ongoing feedback.
Track their progress and celebrate small wins to build their confidence.
Why This Works
This structured approach ensures new hires don’t feel overwhelmed. Instead of practicing on your customers, they learn by observing and working with seasoned salespeople. Over time, they gain the skills and confidence needed to become top performers.
Start Training Smarter with Jewelry Sales Academy
At Jewelry Sales Academy, we’re here to help you develop effective training strategies that transform new hires into great salespeople. From building customer relationships to mastering high-ticket sales, our courses and resources give your team the tools to succeed.
Ready to elevate your sales team? Visit JewelrySalesAcademy.com to learn more and access our training courses.
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